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Beyoncé brings alter-ego 'Sasha Fierce' to the clothing racks with new Deréon fashion line

Wednesday, July 1, 2009 , Posted by Ashton at 7/01/2009


Jealous of Beyoncé's smokin' stage style? You, too, can channel your inner "Sasha Fierce" with Beyoncé and her stylist mother's new fashion line. The capsule collection will channel Beyoncé's "daring and outgoing" alter ego, which became the focus of the singer's latest disc, "I Am ... Sasha Fierce." But while Beyoncé's concert attire, which she will be modeling on tour this summer in the U.S., would be a bit glitzy - gold-molded leotard, anyone? - on the street, a sneak peek at the line shows more wearable items in basic black.
The collection, which will include handbags, shoes, lingerie and more, will range from $20 to $125 and be available at department stores such as Macy's and Dillard's.While celebrity lines by Jennifer Lopez and Lauren Conrad have fizzled lately, Beyoncé and Tina Knowles’ fashion endeavor Deréon, which began in 2005, continues to grow with the edgier “Sasha Fierce” collection. "The line really exudes a different side of my personality, which I am grateful that I can express," Beyoncé said, adding that the line is for "the confident, sensual and daring side of a woman ... and there is a little Sasha Fierce in every girl!"Is there a Sasha Fierce in you?Tell us: Will you buy Beyoncé's new line?

*Credit to: NY Daily News

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